THE SCOOP FROM
MEDIA STRATEGY EXPERTS
Perfecting Presentations and
Mastering Media Interviews
Five Secrets of Viral Videos
We've all seen the online posts that take off - millions of views in mere hours. We want to share with you the five components that will make any video spread like wildfire online.
A Social Media Must-Do During COVID
There is no playbook for social media strategy during a global pandemic. Uncertainty reigns. But there are some things we are sure of.
How to Ace On-Camera Interviews
Delivering high-impact online presentations is front and center for every professional, as we continue to work and lead our organizations from home.
What Employees Need to Hear From Company Leaders Right Now
The U.S. unemployment rate has spiked to the highest level since the Great Depression. Meanwhile companies across the country are trying to figure out how to safely reopen. It is a scary time.
Video Conferencing Tips from an Expert
We have all been busy responding and adapting to the unique challenges posed by the coronavirus pandemic. One of these adjustments is the shift from in-person to on-camera connections.
Crisis Communications – The Need for Speed
I’ll make this article quick… because it’s all about speed. In our digital age, news of a crisis spreads at a dizzying pace and people are demanding immediate responses from organizations.
Senator John McCain
Extensive coverage of Senator John McCain’s death and funeral has taken over the media recently. As Americans mourn his passing, politicians and citizens alike are taking time to pay tribute and remember how he touched many of our lives. I’m guessing some of you may have crossed paths with him.
Elizabeth Fitzsimons, VP Leadership & Engagement, San Diego Regional Chamber of Commerce
“Our executives were energized, thoroughly engaged, and actively participating when Sally Sherry presented, “Managing the Media in a Crisis” to our Execs Connect group at the San Diego Regional Chamber of Commerce.
8 Million People are Watching – Make the Most of it
Unit Chief Allison Girvin knows national news. She was a producer at ABC News for 11 years before leaving for The Huffington Post. She is currently Chief of the Business and Tech Unit at NBC News.
In a Crisis…Preparation is Critical
In the midst of a company crisis people need to know company leaders are taking responsibility and doing the right thing. It took the CEO of Volkswagen a “do-over” interview to get this right.
Jessica Shih, Communications Manager, Procter & Gamble
“Sally conducted presentation training for a group of P&G managers. She did her homework on our business to make her course relevant to our work, had thorough knowledge about the subject, and she demonstrated what she was teaching…
Make Me Want To Interview You Again
As an anchor on MSNBC and Correspondent for NBC News, Contessa Brewer has interviewed some of the world’s highest profile leaders. Ms. Brewer is my former co-worker and I know she will always give me the straight scoop.
Dressing for TED: What to Wear to Go Viral
A recent New York Times article focuses on an often overlooked aspect of appearing in the public spotlight. When giving a presentation or media interview, we all focus a great deal of attention—rightly so—on our key messages.
Client in the Spotlight
Lyn Davis Lear, producer, activist and philanthropist, is harnessing the power of Hollywood to help keep our planet beautiful. Ms. Lear produced two opening films for UN Climate Summits in 2014 along with director Louie Schwartzberg, writer Scott Burns, actor Morgan Freeman and composer Hans Zimmer.
Jessica Thorsheim, CFA, Director of Investor Relations at Healthcare Trust of America, Inc. (NYSE: HTA)
“Sally Sherry is a veteran and true professional when it comes to media training. She visited our offices, on short notice, and we were able to fit 10 professionals into one full day of media training – an accomplishment in and of itself!…