Media Training

Whether you're bracing for a potential media onslaught during a company crisis, publicizing your brand or break-through product, establishing yourself as a subject matter expert, or positioning your executives as thought leaders in your industry, the media can spread your message to millions.

Sally Sherry and her team will teach you how to engage media with the conviction, confidence and credibility to accomplish your strategic goals. In short, you'll learn how the media works and how to make it work for you.

How we help our clients:

• Prepare executives for high profile media interviews

• Help internal communications teams master high level media relations skills

• Lead media training "boot camps" for executives and staff before industry conferences to prepare for interaction with the media and public

• Teach private equity firms' portfolio companies how to generate positive media coverage

• Rehearse entertainment studio talent to promote movies and TV shows in the press

• Coach trade associations and their members to develop remarkable key messages and media strategies

• Instruct university student and alumni entrepreneurs to successfully pitch the media

• Prepare entrepreneurs to raise visibility and valuation in media interviews before and after IPOs

• Reveal to doctors, financial analysts, and other specialists the secrets of how to become an expert commentator who producers enthusiastically invite back

• Help spokespeople build and strengthen relationships with journalists and generate story ideas that support business goals

• Train athletes to positively represent themselves and their teams in the media