Social Media Training

Harness the power of social media and online video to connect directly with the customers, employees, investors, and fans who matter most. Now, more than ever, it is crucial to cut through the increasing volume of online clutter and communicate in a crisp, powerful and genuine way that resonates with your audience. If skillfully executed, you will engage and influence your target audience and grow your business.

We’ll help you create and optimize social media campaigns. Using the same messaging discipline we employ in media and presentation training, we craft and adapt your messages into online conversations with your key audiences. Whether you need to create a social media strategy and train staff to drive business using the latest social marketing techniques, produce a powerful webcast for investors, launch a twitter campaign or add video to your website, we can help you leverage the power of online video and social media.

How we help our clients:

  • Identify and build new digital audiences and expand existing audiences

  • Guide organizations from conception through execution of successful Twitter, Facebook and other social media campaigns

  • Work with corporate communications teams to tell your company story through social media

  • Create a corporate digital "voice" and online personality that reflects the company's mission and branding and reinforces consistency of message across traditional and digital media platforms

  • Increase social media engagement using techniques that will inspire users to like, share and comment on your content

  • Increase consumption time using strategies to get users to click on that next video, open that next link, and stay active on your digital platforms longer

  • Teach your teams how to create viral content that will explode across the internet

  • Help firms repurpose traditional communications - speeches, media interviews, internal communications - for use in webcasts, on websites and social media platforms

  • Lead on-site and virtual workshops to create social media strategy, train employees on best practices for each platform (what works on FB is not what works for Twitter) and work one-on-one with staff to set up social media accounts

  • Work with organizations and experts to enhance online profile building and reputation management

  • Prepare management to conduct engaging and interactive webinars

  • Create company blogs and train contributors to write newsworthy posts that actively engage online influencers and clients

  • Teach clients “Algorithms 101”- social media is an algorithms game and we teach you how to play the game to maximize your impact

  • Produce external and internal videos and online "video bios" for company executives including: messaging, delivery coaching, video capture, editing, company branding and delivery of suitable files for upload to social media, websites and other file sharing

  • Advise on paid social media marketing strategy

  • Coach teams to use metrics and analytics to monitor content after you post it and make changes to tags and headlines to improve results

  • Conduct user experience overhauls by analyzing the user experience across platforms and identifying actions to improve it