There is no playbook for social media strategy during a global pandemic. Uncertainty reigns. But there are some things we are sure of.

The U.S. unemployment rate has spiked to the highest level since the Great Depression. Meanwhile companies across the country are trying to figure out how to safely reopen. It is a scary time.

We have all been busy responding and adapting to the unique challenges posed by the coronavirus pandemic. One of these adjustments is the shift from in-person to on-camera connections.

I’ll make this article quick… because it’s all about speed. In our digital age, news of a crisis spreads at a dizzying pace and people are demanding immediate responses from organizations.

Unit Chief Allison Girvin knows national news. She was a producer at ABC News for 11 years before leaving for The Huffington Post. She is currently Chief of the Business and Tech Unit at NBC News.

As an anchor on MSNBC and Correspondent for NBC News, Contessa Brewer has interviewed some of the world’s highest profile leaders. Ms. Brewer is my former co-worker and I know she will always give me the straight scoop.