THE SCOOP FROM
MEDIA STRATEGY EXPERTS
Perfecting Presentations and
Mastering Media Interviews
Senator John McCain
Extensive coverage of Senator John McCain’s death and funeral has taken over the media recently. As Americans mourn his passing, politicians and citizens alike are taking time to pay tribute and remember how he touched many of our lives. I’m guessing some of you may have crossed paths with him.
In a Crisis…Preparation is Critical
In the midst of a company crisis people need to know company leaders are taking responsibility and doing the right thing. It took the CEO of Volkswagen a “do-over” interview to get this right.
Dressing for TED: What to Wear to Go Viral
A recent New York Times article focuses on an often overlooked aspect of appearing in the public spotlight. When giving a presentation or media interview, we all focus a great deal of attention—rightly so—on our key messages.