"Outstanding" "Excellent media training" "The best media training I've ever had" -- That's just some of the feedback I'm getting from the Sony Online Entertainment team about Sally Sherry's Media Training Boot Camp. Sally helped prepare our executives and key staff to face the media at our biggest industry conference. She did an amazing job. We have a diverse group with a lot of different delivery styles. I really like that Sally identified and embraced each person's natural delivery style and then improved upon it. This was a very worthwhile investment in the ability of our key people to tell our story to the media with clarity and confidence."
– Michele Cagle, Senior Director of Global Communications, Sony Online Entertainment
"Over the past few years, the San Diego Museum of Art’s profile has expanded as it increases visitor engagement. Sally Sherry’s expertise and coaching helped us focus our messaging and tell our story efficiently and effectively. Whether delivering a presentation or speaking with media, she has prepared us to confidently connect with our visitors and donors. Our coaching session with Sally was time very well spent."
– Kari Kovach, Director,
Marketing & Communications at the San Diego Museum of Art
"Sally conducted presentation training for a group of P&G managers. She did her homework on our business to make her course relevant to our work, had thorough knowledge about the subject, and she demonstrated what she was teaching. She also gave practical exercises and tips that they could use in their future presentations. Perhaps, the best testament of all to the value she brings is that all the managers thought their direct reports would benefit from the training as well. I highly recommend Sally for her presentation training expertise."
– Jessica Shih, Communications Manager,
Procter & Gamble
Our executives were energized, thoroughly engaged, and actively participating when Sally Sherry presented, “Managing the Media in a Crisis” to our Execs Connect group at the San Diego Regional Chamber of Commerce. She is an extremely knowledgeable and passionate speaker who knows how to draw her audience in by sharing her experience and getting people involved in the conversation. Our executives left with a stronger sense of crisis media principles that help organizations not only survive, but thrive during a crisis. Fantastic presentation."
– Elizabeth Fitzsimons, VP Leadership & Engagement, San Diego Regional Chamber of Commerce
"Sally helped me identify my most powerful messages and deliver them in a way that "wows" people and hooks them from the start. Now I can confidently capture the attention of investors, customers and media by explaining what's amazing about our company in less than 90 seconds. Before Sally's presentation coaching, we had not encapsulated our message succinctly. Sally dramatically improved our investor, sales and media pitches. In fact, her lessons and suggestions have come up multiple times today already!"
– Jennifer Wright, CFO, Ecovention, LLC
"I view Sally as a polished, skilled media and presentation coach. I have engaged her repeatedly with excellent results over the past five years while head of IR for two publicly traded firms. She has done an extraordinary job providing media training and presentation training to top executives at both firms, as well as securing and coordinating major press coverage from CNBC, Fox Business Network, the Financial Times, and others. She studies and understands our products and helps translate "tech speak" into compelling sound bites that reporters love to quote. I highly recommend Sally and am proud to often refer top IR and PR professionals to Sally."
– Julie MacMedan, Vice President Investor Relations, Demand Media
"Sally Sherry is the coach you want preparing you for national
media coverage. As Executive Producer for The Huffington Post, I get hundreds of pitches a week but when Sally Sherry calls, I pay attention. Sally was an anchor/reporter for nearly a decade so she knows exactly what to expect from top journalists. She leverages her real-world media experience to prepare her clients to perform under pressure in the toughest situations as they face the nations' toughest reporters. On a personal level, working with Sally is always a pleasure. She is one of
my most valued contacts in this business."
– Allison Girvin, Unit Chief, NBC News Business and Tech Unit
"Sally Sherry brings our station phenomenal interviews with people like DreamWorks Animation CEO Jeffrey Katzenberg and THQ CEO Brian Farrell. Sally always prepares her clients to be great interviews – credible, confident and equipped with unforgettable soundbites – a producer's dream! She works with the best – and helps her clients be their best on TV."
– Teresa Cendreda, Producer, CBS2/KCAL9, LA
"We give your workshop an A+! It's tough to knock the socks off hundreds of accomplished Columbia University alumni entrepreneurs, but you did it with your extraordinary Art of Media Pitching workshop. Across the board, evaluations from participants were EXCELLENT. Specific comments include:
- Sally is an incredible and engaging speaker - and taught us how to be the same in media interviews.
- Very on-target, real world information - Sally Sherry's advice gets right to the point.
- Excellent interactive workshop & video examples. I finally understand how to successfully pitch the media!"
– Mayra Reyes, Associate Director Entrepreneurship Center &
Media Program, Columbia Business School
"Sally Sherry is a veteran and true professional when it comes to media training. She visited our offices, on short notice, and we were able to fit 10 professionals into one full day of media training – an accomplishment in and of itself! She kept her energy high and was a phenomenal coach for a wide range of personalities and skill levels. After her training and advice, everyone felt comfortable in their own skin. We have some great takeaways from our media training session and we made a lot of progress. All thanks to Sally’s expertise and coaching! I am happy to be a reference for any company or individual looking for a media coach."
– Jessica Thorsheim,
Director of Investor Relations,
Healthcare Trust of America, Inc.
"Sally Sherry's training helped us take home the "Best Media Pitch Award" at the Crain's Perfect Pitch Competition in New York City. And that landed us a feature article in the publication Crain's New York Business. Sally worked with us to perfect our media pitching skills and come up with concise and persuasive messages that grab the attention of reporters and customers. The Crain's New York Business article highlighted our "catchy company motto", calling it "simple but memorable." Since working with Sally we have also received great press from The New York Times and others. We are completely overwhelmed with demand – a great problem to have!"