How we help our clients:

  • Prepare executives for high profile media interviews
  • Help internal communications teams master high level
    media relations skills
  • Lead media training "boot camps" for executives and
    staff before industry conferences to prepare for interaction
    with the media and public
  • Teach private equity firms' portfolio companies how to generate positive media coverage
  • Rehearse entertainment studio talent to promote movies and TV shows in the press
  • Coach trade associations and their members to develop remarkable key messages and media strategies
  • Instruct university student and alumni entrepreneurs to successfully pitch the media
  • Prepare entrepreneurs to raise visibility and valuation in media interviews before and after IPOs
  • Reveal to doctors, financial analysts, and other specialists the secrets of how to become an expert commentator who producers enthusiastically invite back
  • Help spokespeople build and strengthen relationships with journalists and generate story ideas that support business goals
  • Train athletes to positively represent themselves and their teams in the media

Media Training

Whether you're bracing for a potential media onslaught during a company crisis, publicizing your brand or break-through product, establishing yourself as a subject matter expert, or positioning your executives as thought leaders in your industry, the media can spread your message to millions.

Sally Sherry and her team will teach you how to engage media with the conviction, confidence and credibility to accomplish your strategic goals. In short, you'll learn how the media works and how to make it work for you.

Media Strategy Experts - Media Training

How we help our clients:

  • Prepare thought leaders to deliver extraordinary public speeches
  • Help managers run more effective and inspiring employee meetings
  • Coach executives to engage and influence audiences at annual meetings, industry conferences and on earnings calls
  • Lead presentation training "boot camps" in preparation for industry conferences to ensure teams deliver consistent company messages with impact to key audiences
  • Rehearse management for road shows before successful IPOs
  • Sharpen overall presentation skills of employees to increase organizational productivity
  • Teach engineers and detail-oriented experts to present technical information clearly, concisely and dynamically
  • Prepare authors to rouse fans at book readings and in TV, radio, print and online interviews
  • Train spokespeople to dramatically improve fundraising
    pitches at nonprofit, religious, political, community and
    healthcare organizations
  • Guide business leaders through crisis communications with investors, employees, customers and media
  • Transform sales teams into persuasive presentation powerhouses

Presentation Training

The key to success is not only what you say, but also how you say it. This is true whether you're speaking to a crowd of thousands or your most important customer... at a sales pitch or pitching a new idea to your staff... opening your industry's annual convention or concluding a shareholders' meeting.

You have one shot to deliver a persuasive and memorable
speech. Sally Sherry and her team will help transform you into
a more powerful presenter who connects with your audience
and inspires action.

Media Strategy Experts - Presentation Training

How we help our clients:

  • Work with corporate communications teams to establish
    consistency of message across traditional media and
    social media platforms
  • Help firms repurpose traditional communications - speeches, media interviews, internal communications - for use in webcasts, on websites and social media platforms
  • Lead on-site workshops to create social media strategy, train employees on best practices and work one-on-one with staff to
    set up social media accounts
  • Work with organizations and experts to enhance online profile building and reputation management
  • Prepare management to conduct engaging, interactive webinars
  • Create company blogs and train contributors to write newsworthy posts that actively engage online influencers and clients
  • Train managers to optimize virtual employee meetings
  • Guide organizations from conception through execution of successful Twitter, Facebook and other social media campaigns
  • Produce online "video bios" for company executives involving script refinement, on-camera training, filming, editing and streaming video on website
  • Produce online videos to promote products and services
    for use on YouTube and websites

Social Media Training

Social media and online video provide the power to connect directly to customers, employees, investors, and fans while enabling control of message and reputation. Now, more than ever, it is crucial to cut through the increasing volume of online clutter and communicate in
a crisp, powerful and genuine way. If skillfully executed, you can engage and influence your target audience and grow your business.

Using the same messaging discipline we employ in media and presentation training, we craft and adapt your messages into online conversations with your key audiences. Whether you need to create a social media strategy and train staff to drive business using the latest social marketing techniques, produce a powerful webcast for investors, launch a twitter campaign or add video to your website, we can help you leverage the power of online video and social media.

Media Strategy Experts - Social Media Training